How Conzent Achieved 90% Time Savings in Support Content Creation with Kroto

The Challenge

As a SaaS provider committed to delivering the best and most accessible support in the market, Conzent faced significant challenges in maintaining consistent branding across their support content. The process of creating user guides and support materials was time-consuming, with considerable effort spent on repetitive tasks like updating logos, colors, and formatting for each new piece of content.

Key pain points included:

• Manual adjustment of branding elements for each new video
• Inconsistent presentation across different content pieces
• Time-consuming process of setting up visual elements
• Need to repeatedly configure zoom levels and pointer settings

The Solution

Conzent adopted Kroto early, discovering it through AppSumo, and implemented it as their primary solution for creating and managing support content. The platform provided a streamlined approach to content creation with consistent branding and formatting.

Their specific requirements for improvement included:

• Standardized branding settings for wallpapers and logos
• Consistent color schemes for pointers and articles
• Preset default zoom levels
• Unified branding across both video guides and written articles

Key Results

• •Achieved 90% reduction in content creation time
• •Established consistent branding across all support materials
• •Streamlined support content creation process
• •Enhanced overall support quality
• •Improved efficiency in maintaining support documentation

Key Features Used